"Morocco is an ancient civilization known for its creativity in artistic fields such as music, fashion, design, decoration and culinary art," said Mr Aziz Rifki in the introduction of this meeting. 

Mr Albert Oiknine, talked about the moroccan inspiration in his designs and Haute couture creations. He said he was proud for having  "impressed Western audiences every time he had the chance to represent Morocco in international events" and delighted to see "the richness of Moroccan culture interacting with Eastern and Western cultures ". Mr Oiknine  also said « we must take care of the Moroccan cultural heritage and preserve its essence». 

In his intervention, Mr Faouzi Skalli argues that "culinary art is a vehicle of culture and a platform for cultural exchange that is part of our history". Added  that "the culinary art highlights the Amazigh, Arabo-Andalusian and Jewish components and tributaries of Moroccan culture".

Mr Younes Duret, is a French-Moroccan designer and author. He  created the agency named Global Design "for expressing the Moroccan heritage and making it travel around the world," he said. 

He published a philosophical tale, "Le Petit Mouloud" (The small Mouloud) which spreads out the notion of the "souk" which is not "just a messy space but an exchange platform".

Mr Souhail Serghini is a Moroccan singer and songwriter living in Andalusia. In addition to his artistic passion, he works in the Library of Andalusia and chairs the first association of Muslims in this region.

He mixes "Moroccan music with the tributaries Amazigh, African and Andalusian with jazz and pop". A work that can, according to him, « expand Moroccan music internationally".

"We have always been open to Western influences but we have never lost the essence of our culture," says Souhaïl Serghini.