This event will be attended by 26 Moroccan companies and will target three segments: the very high end, high quality and premium halal in Tsvetnoy stores (1 outlet), Globus Gourmet (8 outlets) and Bahetle (27 outlets).

This festival is an opportunity for the Russian consumer to discover new flavors and new products originating from Morocco. Russian consumers will benefit from the quality of Moroccan renowned premium products on the Russian market.

The store will also introduce a concept of animation that aims to attract visitors to the store and an inaugural session will be held to which select personalities, contractors, importers, distributors and journalists will take part.

Some Moroccan products are already well known in Russia. Morocco exports more than 60 % of its citrus production to this country which makes the Kingdom Russia's first citrus supplier, the volume of export is expected to triple by 2018.